Journal

Underwear for a 12-hour shift (nurses, hospo, retail)
Ask anyone who works on their feet when their uniform stops being comfortable, and almost nobody says the morning. Hour one is always fine. Anything is comfortable for the first hour — which is pre...
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Underwear for sensitive skin: what actually stops the itch
Short answer: underwear that irritates sensitive skin almost always comes down to three things, and all three are fixable. A scratchy tag, hard seams or leg elastic, and a fabric that does not brea...
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How to get comfortable in a G-string when you've always hated them
Short answer: if you have always hated G-string (thong)s, you have almost certainly only worn bad ones. The discomfort you remember, the digging, the riding up, the feeling of floss, comes from che...
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Quiet underwear. (The compliment we keep getting.)
Underwear that doesn't pull, dig, ride up, hold sweat, or ask for your attention. For anyone whose nervous system is tired of negotiating with their own clothes.
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Sexy isn't lace. It's freedom.
Why "sexy underwear" got lazy — and what feminine, confident, performance underwear actually looks like.
Read moreIf this helped, the underwear might too.
Underwear you forget you're wearing — sold in singles or in 4 / 7 / 10-packs at up to 48% off.
Easy way in
The 4-Pack
A week's worth, on rotation.
$119$128
See the 4-Pack → MOST POPULARFill the drawer
The 7-Pack
One choice, the year sorted.
$179$224
See the 7-Pack →Best value · 48% off
The 10-Pack
End the underwear problem.
$219$320
See the 10-Pack →Just want to try one? The Gym G — $32 · Read more from us → /blogs/news
