Journal

How many pairs of underwear do you actually need? The honest answer
Not 30. Not 3. There's a real number — and it comes down to one piece of laundry maths. Here's how many pairs you need, plus when to stop buying and start replacing.
Read moreIf this helped, the underwear might too.
Underwear you forget you're wearing — sold in singles or in 4 / 7 / 10-packs at up to 48% off.
Easy way in
The 4-Pack
A week's worth, on rotation.
$119$128
See the 4-Pack → MOST POPULARFill the drawer
The 7-Pack
One choice, the year sorted.
$179$224
See the 7-Pack →Best value · 48% off
The 10-Pack
End the underwear problem.
$219$320
See the 10-Pack →Just want to try one? The Gym G — $32 · Read more from us → /blogs/news
